Content overview
The programme focuses on the development of personal effectiveness and leadership. Participants are equipped with practical tools to facilitate the process of strategic analysis, strategy formulation and strategic transformation; the formulation of a corporate business unit and functional strategy (marketing, finance, human resources); the implementation of strategy (culture, ethics, structural development and the management of diversity); optimal regulation of approaches to strategic management; and management of information systems. This includes the following:
- Executive coaching
- Personal mastery: Gain insight into your own leadership profile, develop career opportunities and learn about effective communication
- Strategic leadership: The role of leadership in the organisation; realities of business leadership roles; strategic high performance leadership in practice; managing organisational culture; aligning context, roles and competencies for leadership effectiveness; the role of emotional intelligence
- Global economic trends: Building blocks of an economy; quantification in economic reasoning; markets in the economic process; macroeconomic perspectives; money and financial markets; role of the public sector; international trade and finance; what scope for economic policy?
- Commercial negotiation strategies
- Sustainability
- Financial strategies: Financial management and value creation; understanding financial statements; driving financial performance; making value-creating investment decisions; the drivers of cost of capital
- Strategic marketing: Marketing trends in the new economy; the contribution of marketing to the strategic management process; online marketing strategies; measuring marketing success and efficiency
- Strategic management: Components, logical process and contents of strategic management, i.e. analysis, formulation, implementation and control; the integrative nature of strategy; the impact of increasing environmental turbulence; e-business and application of real-time strategy; driving strategic change
- Systems thinking
Please note:
In order to keep the structure and content of the Executive Development Programme relevant it is subject to change.