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Mastering Innovation and Design Thinking in Practice


​​USB-ED’s Mastering Innovation and Design Thinking in Practice programme, presented in association with the Institute for Futures Research (IFR), equips participants to define and clarify challenging systems and to apply innovation tools appropriately. 

It focuses on innovation that supports business strategy and implementation across all areas of an organisation. Furthermore, the programme highlights the importance of logical, emotional and contextual contributions to innovation implementation.​



Target Audience

​The programme is aimed at managers who want to strengthen their awareness and ability to lead innovation in business and enhance the innovation capability of their organisations. Suitable participants would include senior managers, business owners, functional heads and business unit leaders who are responsible for, or are growing towards having an input in, the strategic process. 

What does it cover

The programme comprises the following modules:

Session 1
Framework for innovation and design thinking

Session 2
Context and problem clarification

Session 3
Ideation – Introduction to innovation and design thinking tools

Session 4
Application and group work

Session 5
Ideation – Tools to assist teams with the process of design thinking

  • Clarifying motivation

  • Diversity in thinking styles

  • Managing the innovators

Session 6

  • Key tools for structuring and selecting between ideas

  • Trade-offs and continuous improvement

  • Impact/difficulty matrix

Session 7
Continuous implementation and sustainability

*Session 8
Practical application and individual feedback

*A blended learning model underwritten by Harvard Business School




Please note: In order to keep the structure and content of this programme relevant it is subject to change.


​​​Select​ a flag to view region-specific dates & prices.​ ​​