Today the internet is a primary shaper of consumer behaviour, a dominant medium for branding and promotion, and a driver of business processes and logistics. E-marketing harnesses a range of tools, activities and disciplines that leverage the "connectedness" of communities of consumers to deepen customer relationships, build brands and grow businesses - online and offline. USB-ED in collaboration with Britefire will be presenting this exciting programme, which will fast-track you through the vital process of mastering all the interconnected components of innovative professional B2B and B2C e-marketing.

Integrated Engagement Beyond the Website
Professional e-marketing complements and strengthens traditional marketing - and its absence handicaps it. People are adopting online media to research their options, to communicate among themselves, to make decisions, and to interact with their chosen suppliers. Whether your customers are businesses or consumers, it is vital that you master e-marketing. This certificate programme will get you up the learning curve and keep you there.

Target group

Digital marketing is a senior marketing responsibility, not an IT responsibility. This programme is aimed at anyone who makes tactical or strategic marketing decisions, or has to interact with those who do, including: business strategists, marketing executives, product managers, analysts, advertising and PR executives, web developers, information architects, entrepreneurs, business developers, and media executives.

This programme is relevant for anyone with a marketing career who feels a need to upgrade his or her e-marketing knowledge and skills, while upgrading professional value in the eyes of employers or clients. For companies who provide e-marketing services to clients, having certified employees demonstrates a professional level of e-marketing competency that differentiates them from their competitors.

Objectives

•  To develop an ability to anticipate trends, think strategically, and act practically in every field of online marketing
• To be able to apply effectively all the diverse interconnected components of online marketing
• To appreciate and embrace the role of the internet in the broader context of business and marketing
• To develop insights into the online consumer and the implications of web-dominated commerce for branding, promotion and customer relationships
• To equip each participant with the knowledge and skills to excel as a digital marketing strategist.