Who should attend

This programme is aimed at any person working in the wine industry or a support industry that needs to be equipped with the tools required to play dynamic roles in the fields of management and marketing.

Admission requirements

It is assumed that participants comply with the following requirements: English language competence at NQF level 4. Sufficient ability to read and comprehend learning material, write assignments and follow/participate in discussions on management issues.

Faculty profile

Dr. Kosie de Villiers
Mr. Steyn Heckroodt

Contact person (Enquiries)

Arina Basson
Tel: +27 (0)21 918 4472
Fax: +27 (0)21 918 4478
arina.basson@usb-ed.com

How you will benefit

After successful completion of the programme, participants will have:

• acquired business management know-how
• an understanding of contemporary integrated management for use in their own organisation's business plan
• a full understanding of key marketing challenges
• drawn up a marketing and tourism plan for a producing winery or related business, incorporating all the facets of a sound and comprehensive marketing approach
• become able to discover and grasp business opportunities in the increasingly competitive wine industry
• an understanding of the essentials of establishing and operating a successful wine tourism business
• vital up-to-date insights into management, marketing and tourism in the wine industry.

Certification

On successful completion of the programme, participants will receive a certificate from the University of Stellenbosch.

Content overview

The duration of the programme is one week. Participants need to complete a work-related assignment. To obtain a certificate from the University of Stellenbosch participants must successfully complete and pass all the modules.

• WINE BUSINESS MANAGEMENT (2 days):
  
  • Understanding common business characteristics
  • Understanding the concepts of contextual and transactional environmental factors of influence and describe the effect of changing environmental impacts
  • Identifying the four “Pillars” of management: Planning, organising, leading and control 
  • Outlining the steps in the strategic planning processes
  • Discussing leadership qualities and skills
  • Defining control
  • Describing the qualities of an effective control system
  • Achieving profitable performance in a competitive environment – executing for results
• APPLYING EFFECTIVE MARKETING STRATEGIES (2 days):
  
  • Marketing analysis – capturing market opportunities
  • Creating sustainable competitive advantages
  • Developing, executing and measuring marketing strategies
  • Building and managing brands
  • Applying new product development practices
  • Achieving customer satisfaction – measuring the ultimate goal
  • Understanding the international wine scenario
• WINE TOURISM (1 day):
  
  • The importance of wine tourism in South Africa
  • The South African wine tourism strategy
  • Understanding the business you are in
  • The customer – where are they from and what do they want
  • Running an effective tourism business
  • Working in partnership with food and tourism
  • Developing a wine tourism plan to improve revenues and add value to your brand

NQF complexity level

This programme is presented on the complexity level of an NQF 5.

Date and Venue

Fees

This programme makes provision for participants to select specific modules of interest, in which case a fee for only these individual modules will be charged.

The fee for the full programme is R11 900. Participants may complete one module only, in which case the fee for individual modules is as follows: R2 500 per day per module. Tuition fees cover programme fees, programme material, stationery, lunch and refreshments, and are payable before the commencement of the programme.

Payment Policy

It is of utmost importance that USB-ED be formally notified in writing of cancellation 14 days prior to the commencement date of the programme.

A cancellation fee of 10% will be payable for cancelling fewer than 14 days prior to the commencement of the programme.

Please note that programme fees and dates are subject to change.

Payment options