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 USB-ED reads on behalf of business leaders

2011-03-09 15:00
The ‘We read for You’ concept run by USB Executive Development, the public management development and training company of the University of Stellenbosch Business School (USB), has recently shown a sharp increase in popularity.

The event, held monthly at USB’s campus in Bellville in Cape Town and in Gauteng, is now regularly attended by business executives and other  interested people.

This follows the introduction of the popular concept from Europe by USB Executive Development in South Africa in 2008. It involves keeping business people abreast of the latest business literature without them having to spend hours on it themselves.

It consists of a presentation and an in-depth discussion of a highly recommended business and management orientated book, which ultimately only requires about one hour of the participant’s time. Upon conclusion of the discussion session, a video of the event is published on USB Executive Development’s website for further viewing.

Willemien Law, head of marketing at USB-Executive Development, said that in today’s business environment, executives are simply too busy to give attention to a basic thing such as “reading”. There is however literature that is occasionally essential to a business person for achieving success in a highly competitive business environment.

“Through our monthly series, themed ‘We read for You’, we want to assist local executives to benefit in the most efficient way from the best international business literature.

“Our series differs however from the traditional type of book club in that members don’t have to read the book in advance. It is purely about an in-depth and academic discussion by an expert programme leader to transfer knowledge of the relevant book quickly and efficiently, for which there otherwise would not be time,” Law said.

The next presentation takes place on March 11 at USB’s campus in Bellville and on March 18 in Gauteng. It places the power of the individual and social groups in the spotlight. The book is The Facebook Era by Clara Shih and will be facilitated by Prof. Louis Fourie.

The Facebook Era presents a practical guide to business people and professionals eager to understand the social technological developments such as Facebook, MySpace, Twitter and LinkedIn and how it can be applied to stimulate sales, marketing and innovation.

Click here or contact Jacky Hector on (021) 918 4370 or for more information and reservations.
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