USB Executive Development’s 10th anniversary year was marked by a number of achievements, of which one outstanding is the degree of recognition from the marketplace and from other international schools and institutions.
This stems from the fact that USB Executive Development (USB-ED) was the only executive education provider in Africa to be ranked one of the top 50 schools in the world by the recent Financial Times Executive Education 2011 World Ranking, says USB-ED CEO Frik Landman in the company’s 2011 annual review.
USB-ED is the public executive development and training company of the University of Stellenbosch Business School (USB).
Amidst a challenging business environment during 2010, USB-ED continued to reinforce its position as a top tier executive development organisation in ten African countries, as well as in Saudi Arabia and the United Arab Emirates.
“The Rest of Africa market is still very much untapped, but demands deeper understanding and different approaches and models. We succeeded significantly in Namibia and we are currently achieving similar successes in Botswana. The Saudi market is full of promise though the cultural challenges need to be met,” Landman said. A vision of a learning network shared with local partners in East, West and Central Africa is also important for USB-ED.
Transformation and empowerment has been part of USB-ED since the company's inception in 2001. In 2007, USB-ED entered into a black economic empowerment deal with businessman Vincent Raseroka and WIPHOLD, a company focusing on the empowerment of women. This was marked by the sale of 26% of USB-ED shares, with the University of Stellenbosch remaining the majority shareholder.
Being deeply rooted in business, USB-ED was the first executive development company with a business relationship to a university to obtain BEE accreditation and maintains a B-BBEE Level 3 status.
USB-ED chairperson, Ms Louisa Mojela, said it is marvellous the company is celebrating its 10th anniversary this year. It all started with a sense that there is a void between the needs of business and what academic institutions could offer.
To meet this we joined hands with the USB to establish a private, equity-funded company that would be part of the USB, but would operate as an independent business governed by its own board of directors.
“How rewarding it is to see a big dream realised,” she said.