USB-ED’s Gap-year Certificate in Entrepreneurship and Management
students got an opportunity to practise their entrepreneurial skills when they participated in the first of three market days to be held in and around Stellenbosch. In preparation for the market days, students have to identify and prepare feasible products, plan, handle publicity, and try to sell as many of their products as possible on the day. “It is an opportunity to practise what they learn in the classroom”, says Doris Viljoen, Entrepreneurship lecturer at USB-ED.
At the market days, students receive no special favours, and they have to go through the same application procedures and meet the requirements of the market organisers just like anyone else. Students fund their projects with their own money and carry all the risk themselves. They also have the incentive of keeping all the profits.
I realised I could actually take the lead and make things happen”, said Luzaan Heyns, a student on the programme. Class mate Martin Reynolds believes in preparation: “If you work hard before the time, you reap the benefits on the day of the market.” Mel Fuller agrees: “We have learnt that research and planning is vitally important.”
Some of the students did not expect their stalls to do as well as they did. One group which offered braaivleis, quickly sold out on their skaapstertjies, not expecting the demand to be as big as it was on the day. According to Viljoen: “The students made us proud. They had good quality products and great selling skills. The market organisers were very pleased with them.”