We are living in a knowledge economy with the demand for knowledge doubling every 13 years. It is therefore very important to update knowledge constantly and to live by the philosophy of lifelong learning.
The old way of going to school for twelve years and then university or college is now outdated.
This is according to USB director Prof Piet Naudé
, delivering the keynote address at the USB Executive Development 2014 graduation ceremony in Stellenbosch this week to more than 800 delegates. This follows the USB-ED Gauteng graduation with 226 delegates and in Kwazulu-Natal with 60 delegates.
Frik Landman (USB-ED: CEO), Tracey White (Lincoln Business School, UK),
Prof Piet Naudé (USB: Director)
The guest speaker in Gauteng was Herman Mashaba (click here for his speech),
executive chairman at Lephatsi Investments and founder of the revolutionary ethnic hair care company, Black Like Me. He is a well-known entrepreneur and philanthropist. The guest speaker in KwaZulu-Natal was Dr Mehran Zarrebini, CEO: Van Dyck Carpets, Mathe Group. He completed his MBA at the University of Stellenbosch Business School in 2013.Prof Naudé
said that to be successful in business five things should always be remembered.
The first is that one cannot succeed in business without specialised knowledge or skills. One must have something special to offer or to sell to the market. “Generalist management training is more fruitful or successful if it is based on sound technical and specialised knowledge.”
When you have the knowledge and present it to the market, the second thing to remember is that you have to constantly deliver above average results. “You will always be compared to others. By always delivering the best, doors will open for you in future.”
The third point is that the idea of a self-made person is a myth. One has to surround oneself with the best possible talent available to achieve success in business. “Surround yourself with people that are smarter than yourself and do not feel threaten by them. A chain is only as strong as the weakest link.”
The fourth point to remember is integrity, which is currently a very scarce commodity in the country. “One should ask if we are people with integrity and character. We will not get economic growth and international investment if the country cannot be trusted.”
The last point is to always dream big. “We are mostly the product of our own self-assessment. One has to dream big in one’s own mind and ask what one wants to achieve in the next few years. Never think yourself too small,” Prof Naudé