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 Executive development success: Story of Asharuf Moorad

2011-06-14 00:00
When talent and opportunity meets, something special is bound to happen. The story of Asharuf Moorad, branch manager for ADT Security in the Boland Region, highlights the role executive education can play in achieving a successful career path.

In 2005, Asharuf began working as an insurance liaison and investigations manager for ADT Security. Three years later, he was approached by management to train for general management and was given a new temporary title as trainee manager.  He then enrolled for USB-ED’s Management Development Programme (MDP). Asharuf shares: “It was a real eye-opener. I never realised that scholars had put together actual terms for things we were dealing with on a day to day basis. Words like ‘paradigm shift’ were new to me, but it very appropriately described specifics that we were working towards. I remained focused while on my learning expedition and in the end I was near top of the class and received two distinctions, one for Financial Management and one for Marketing. This was well received by my senior management team.”

Back at the office, Asharuf was then put on a rotation roster to get a feel for each department. The idea was to prepare him to be able to take up any role within the organisation. “However, I had just finished my final submission for the MDP when I got a call from our general manager at the time (now our managing director). He gave me a brand new assignment: to run the ADT Paarl branch for a period of three months. My response was: ‘Sure; when do I start?’ Admittedly, I was half-baked at the time as I had not had the opportunity to experience each of the departments and still needed a lot of learning, but with the principles that I picked up during the MDP together with the guidance and coaching I received from senior management, I could hit the ground running.”

When the Boland position became vacant, his application was successful. He was appointed as the Boland branch manager, responsible for the Paarl, Wellington and Franschhoek areas. He is also currently overseeing the Hermanus branch until such time that a suitable candidate is appointed as the new Hermanus branch manager. When asked how he handles all the travelling, he says: “I drive with motivation. My family is my number one motivator.” His next goal is to enrol for USB’s MBA.
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Executive Development