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 Entrepreneurship – it’s not the idea, but the execution of it

2016-12-13 00:00
by MediaVision on behalf of USB-ED

Press frik and Jesse.jpg

Frik Landman, Ruth O'Reilly (top student 2016) and Jesse Green (Guest Speaker).

Just an idea about a new business or venture is worth nothing, it is the execution of the idea that is everything.

This is according to Jesse Green, SA country manager for Adzuna, delivering the keynote address at the 2016 Certificate Award Ceremony of the Young Minds Entrepreneur Programme recently held at the campus of the Stellenbosch University Business School in Bellville.

The programme is annually presented by USB Executive Development (USB-ED). A total of 75 participants received certificates

Adzuna is a job search engine operating in South Africa as​. It is based in the United Kingdom and operates in 11 countries world-wide. Adzuna’s data also powers a number of economic dashboards globally.

As a businessman and digital consultant, Green has worked for some of Africa's largest websites in e-commerce and classifieds, including bidorbuy, Gumtree, eBay and PrivateProperty.
Green said that aspiring entrepreneurs should not be hesitant to talk to people about their ideas or to share information. “You will find that if you share information more willingly, you build mutual trust. One tends to get much more from business dealings this way.”

Entrepreneurs should accept that nothing is ever what it seems. Learn to ask questions and remember the five W’s and the one H – What, Why, When, Where, Which and How. Find out more and as much as possible about everything you enter into and about what you want to do.

“We all know about the phrase that hindsight is 20/20 and that it is easy for one to be knowledgeable about an event after it has happened. To get your hindsight ahead of time, just think of a point in time in the future and ask yourself what you should have done thinking back.

“This kind of ‘hindsight thinking’ will help to make difficult decisions. It helps to remove certain factors that confound a situation, usually money.”

Green also urged participants receiving their certificates to remember that “if you don’t ask, you don’t get.” Entrepreneurs will find that the one thing they wants or needs is most often just around the corner – one just needs to ask for it.

“When you go out there to start a business, there will be many obstacles and some of these are rules. Rules are not meant to be broken, but they can be overcome. Just remember that rules are made by people that is not always as smart as you are.

“Once you realise that, you can start to change the rule or be the exception to the rule. This will help you to be good at starting a business, be open minded, to see the gap in the market, ask questions and to get into the nitty gritty of things. In this way you will find a way that somebody else cannot,” Green said.

USB-ED CEO, Frik Landman said that if you have a dream, chase it, it is yours. Do not allow anybody to take your dream away from you. Also, do not be afraid to fail, but fail in such a way that you still go forward. Just get up and get going again.

“Accept that you will run into many walls. The choice is yours to either splatter or to bounce back.  Human burnout is not so much the result of hard work, but of hard work without progress,” Landman said.  
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