Programmes falling within this category will focus on contextual, foundational and environmental content.
The successful participant will be equipped to:
describe the basic functions of general management and intrapreneurship/entrepreneurship and conduct a feasibility study of business opportunities, reflecting a systems approach to management
read, understand and analyse financial statements to determine the financial health of an organisation and manage a budget for profit purposes
develop a basic marketing plan
draw up a basic plan to recruit, select and motivate human resources, and manage their performance
integrate the programme material into a business plan for a new business opportunity