As a discipline, competitive intelligence is relatively new and, as a profession, it is often not understood correctly. It can assist managers to discover new markets or businesses, predict a competitor’s actions, beat the competition to market, decide which companies to acquire, discover which new products and technologies will affect the industry, and forecast political or legislative changes that will affect the company. The aim of USB-ED’s Competitive Intelligence Workshop is to provide participants with a thorough understanding of the field, its history, its relationship to other functions in the organisation, as well as the tools, skills and techniques required to succeed.
Executives, senior and middle managers in both public as well as private organisations who are interested in competitive intelligence and want to broaden their knowledge in this field should attend.
What does it cover
The following modules will be covered during this programme:
- Introduction to Competitive Intelligence – including what it is, understanding its ethical and legal limitations and understanding its relationship to other functions within an organisation
- Understanding the Intelligence Cycle – including the recognition of the core processes of competitive intelligence, conducting an intelligence audit, developing a collection plan, applying analytical tools for problem solving and transforming information into intelligence
- Understanding Competitive Intelligence at Work – including how it operates in an organisation, discerning how it links with strategy, identifying the role of technology, and appreciating how it has evolved as a function over time
Please note: In order to keep the structure and content of this programme relevant it is subject to change.
The University of Stellenbosch Business School Executive Development (USB-ED), a private company of Stellenbosch University, and MasterStart, an online education provider, have joined forces to present selected USB-ED focused programmes on an online platform.
MasterStart was established in 2014 by ecommerce entrepreneurs with the aim of providing budding entrepreneurs with the skills and knowledge to build their own businesses. The business has since expanded rapidly beyond the specialisation in ecommerce, offering a range of courses from a host of globally accredited online education providers.
GetSmarter a leading online education company with access to some of the best higher education institutions worldwide. USB-ED has partnered with this company to present a MBA Essentials online short course