Master Class in Strategy Programme

Master Class in Strategy

Introduction

In order to compete successfully in an ever-changing business context, leaders are required to think and act strategically on a continuous basis. However, the art of strategic management, along with its associated practices, is the most under-utilised tool in the toolbox of business leaders.

The Master Class in Strategy of USB Executive Development Ltd (USB-ED) is aimed at sharpening the strategic alertness of business leaders. During this programme, participants will be equipped to create sustainable competitive advantages for their organisations, through being exposed to a combination of practical, experiential and theoretical best practices in the domain of strategic management.

What sets this intervention apart

The Master Class in Strategy is aimed at stimulating strategic thinking and preparing minds that are capable of making sound decisions based on a combination of strategic frameworks and thinking tools.

The strategy of a successful organisation is a vibrant part of the DNA of that organisation. This empowers all of its employees to contribute actively to its execution from an informed perspective. Innovative thinking and execution is essential for sustainable business performance.

Past participants’ comments

"I have attended so many training interventions but this one was really worth my while and the money invested is already having returns. Being on your course not only validated some of the values, beliefs and practices that I have engaged in in the past but it certainly inspired me to look within and to work smarter and to continue inspiring myself and staff." - Brenda Da Silva, City of Cape Town
"The big buzzword “strategy” was broken down into its smallest facets, to enable greater understanding of the processes involved in applying a very complex and challenging concept. The course is presented in interactive, participatory and visually stimulating ways." - Zaitoon Rabaney, Botanical Society of South Africa - 2011

Who should attend

The Master Class in Strategy is aimed at individuals who are ready to be enthused with fresh ideas regarding strategic management and who are:

senior and experienced leaders in organisations, taking responsibility for the strategic direction-setting of the firm or business unit;
specialists who advise on the future strategy of the firm or business unit.

Faculty profile

Prof. Marius Ungerer

Contact person (Enquiries)

Zahn de Bruyn-Stander
Tel: +27 (0)21 918 4350
Fax: +27 (0)21 918 4478
zahn.debruyn@usb-ed.com

How you will benefit

On completion of this programme, participants will have:

An understanding of the emerging and adaptive nature of strategy as a living organisation reality based on a sound positioning and planning baseline;
An appreciation of the importance of strategic thinking and how to stimulate and build this as an organisational capability;
An appreciation of the uniqueness of strategy and the multiple drivers of business success;
A personal focus for future strategic attention and effort.

Content overview

Thinking capacity stimulation: What is preventing us from thinking more strategically?
Competitive positioning: What are the latest trends and patterns?
Strategy innovation practices: What templates are available to stimulate fresh thinking?
Strategy execution: How do we plan in a fast-changing environment?

The content will be presented through a combination of best practice illustrations in the form of case studies and facilitated dialogues. The learning experience will be grounded on strategy theory.